Last updated June 25, 2026
This Cookie Policy explains how Apropos Unlimited, LLC, doing business as Apropos (“Apropos,” “we,” “us,” or “our”), uses cookies, pixels, local storage, session storage, tags, software development kits, tracking links, and similar technologies when you visit our website, use our application, interact with our emails, or use our services.
This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions.
Cookies are small text files placed on your device when you visit a website or use an online service. Cookies and similar technologies help websites and applications remember information, keep users signed in, secure accounts, understand how services are used, and support analytics or advertising.
Similar technologies may include pixels, web beacons, tags, tracking links, local storage, session storage, scripts, SDKs, and email tracking technologies.
Apropos uses cookies and similar technologies to:
Essential cookies and similar technologies are necessary for the website or application to work properly.
They may be used for:
These cookies cannot be disabled through our cookie banner because they are required to provide the Service.
Preference cookies help remember choices you make, such as display preferences, account settings, saved preferences, or similar settings.
Analytics technologies help us understand how our website and application are used.
Apropos currently uses PostHog for product analytics. PostHog may collect information such as pages or screens viewed, features used, buttons clicked, session activity, user identifiers, account identifiers, device information, browser information, IP address, timestamps, errors, and similar usage data.
Apropos may also use session replay or similar diagnostic tools to understand user interactions, identify bugs, improve onboarding, and improve product experience. Session replay may capture clicks, scrolling, navigation paths, interface interactions, page structure, and similar usage behavior.
We may take steps to mask or exclude sensitive fields or content where appropriate.
Apropos may use marketing and advertising cookies on our public marketing website in the future. These may include tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Pixel, or similar technologies.
These tools may help us:
Apropos does not use Google or Meta advertising pixels inside the logged-in application.
Our emails may contain pixels, tagged links, or similar technologies that help us understand whether emails were delivered, opened, clicked, or engaged with.
This may apply to service emails, transactional emails, product updates, newsletters, marketing emails, proposal links, contract links, signature requests, reminders, and other communications.
| Tool or provider | Category | Purpose | Used where |
|---|---|---|---|
| Clerk | Essential | Login, authentication, account security, user sessions | Application |
| Supabase | Essential | Database, backend services, storage, logs, app functionality | Application |
| Vercel | Essential | Hosting, deployment, performance, security | Website and application |
| Stripe | Essential | Subscription billing, payment processing, invoices, payment status | Application |
| PostHog | Analytics | Product analytics, session replay, feature usage, diagnostics | Application |
| Resend or SendGrid | Communications | Email delivery, open/click tracking, transactional and marketing email | |
| SMS provider, if enabled | Communications | SMS delivery, opt-out handling, delivery status | Application and SMS |
| Google Analytics | Analytics | Website traffic and campaign measurement | Marketing website, future |
| Google Tag Manager | Analytics / Marketing | Tag management and measurement | Marketing website, future |
| Google Ads | Advertising | Conversion tracking and retargeting | Marketing website, future |
| Meta Pixel | Advertising | Conversion tracking and retargeting | Marketing website, future |
This list may change as our Service changes.
Apropos treats the public marketing website and the logged-in application differently.
The logged-in application uses cookies and similar technologies for authentication, security, essential functionality, product analytics, diagnostics, and product improvement.
The public marketing website may use analytics and advertising tools to understand visitors, measure campaigns, and advertise Apropos on third-party platforms.
Advertising and retargeting tools, such as Google Ads or Meta Pixel, are intended for the public marketing website and not the logged-in application.
Depending on your location and the tools we use, you may be able to control non-essential cookies through:
You can usually set your browser to block or delete cookies. However, blocking essential cookies may prevent the website or application from working properly.
If our marketing website uses tools that are considered a “sale” or “sharing” of personal information under applicable privacy laws, we will provide required notices and choices.
Where required by law, we will request consent before placing non-essential analytics or advertising cookies.
Essential cookies may be used without consent where they are necessary to provide the website or Service you request.
You may change your cookie preferences where we make such controls available.
Some browsers provide “Do Not Track” signals. There is no consistent industry standard for responding to these signals.
Where required by applicable law, we will honor legally recognized browser-based opt-out signals, such as Global Privacy Control, for applicable activities.
We may update this Cookie Policy from time to time. The “Last Updated” date above shows when this Cookie Policy was last revised.
If we make material changes, we may provide notice through the website, application, email, or another reasonable method where required by law.
For questions about this Cookie Policy, contact us at: