Last updated June 25, 2026
This Privacy Policy explains how Apropos Unlimited, LLC, doing business as Apropos (“Apropos,” “we,” “us,” or “our”), collects, uses, shares, protects, and retains information when you access or use our website, application, software, services, communications, integrations, and related features (collectively, the “Service”).
Apropos provides business software for contractors, trades businesses, and related service businesses to manage customer records, create proposals, generate contracts and documents, manage project information, use templates, request electronic signatures, send customer communications, and organize business workflows.
This Privacy Policy applies to information we collect through the Service, through our public website, through customer support, through sales and marketing activities, through integrations, and through related communications.
This Privacy Policy is incorporated into and should be read together with our Terms and Conditions.
Because Apropos is used by businesses to manage information about their own customers and projects, our privacy role depends on the context.
“Customers” are the businesses or organizations that create an Apropos account or subscribe to the Service. Customers control the business information, client information, proposal information, contract information, project records, templates, and other data they submit to the Service.
“Authorized Users” are individuals invited by a Customer to access the Customer’s Apropos account, such as owners, administrators, employees, contractors, partners, subcontractors, or team members.
For account, login, billing, support, product analytics, and service communications related to Authorized Users, Apropos may collect and use information directly.
“Clients” or “End Customers” are people who interact with a Customer through Apropos, such as a homeowner, property owner, business contact, proposal recipient, contract signer, project contact, subcontractor, vendor, or other third party.
If you are a Client or End Customer of a business that uses Apropos, that business generally controls the information it collects about you through Apropos. Please contact that business directly if you want to access, correct, delete, or make requests about your information. We may assist the business in responding to your request where appropriate.
“Visitors” are people who browse our public website, submit forms, request demos, join a waitlist, sign up for a newsletter, interact with marketing pages, or otherwise communicate with us before becoming a Customer or Authorized User.
We collect information directly from you, from Customers and Authorized Users, from Clients who interact with documents or links, from integrations you connect, and automatically through use of the Service.
We may collect information such as:
If you purchase a paid subscription, we may collect or receive billing-related information, including:
Payment information is processed by our payment processor, Stripe. We do not store full payment card numbers or card security codes.
Customers and Authorized Users may submit, upload, import, sync, generate, or store business data in the Service, including:
We refer to this information as “Customer Data.”
When a Client or End Customer interacts with a proposal, contract, approval link, signature request, project update, or other link sent through Apropos, we may collect information such as:
Clients and End Customers do not need full Apropos accounts to access proposal or contract links. Links may be protected by expiration, tokens, access controls, permissions, or other security measures.
If the Service is used to request or capture electronic signatures, approvals, acknowledgments, or document acceptance, we may collect and retain audit-related information, including:
This information may be used to provide the Service, maintain records, support customers, troubleshoot issues, prevent fraud, and help maintain document integrity.
Customers may connect Apropos to third-party services, including QuickBooks or other integrations.
When a Customer connects an integration, we may collect, receive, process, store, transmit, or sync information from or to that third-party service as authorized by the Customer. Integration data may include customer records, contact details, invoices, estimates, payment-related status, business records, account identifiers, or other information made available through the connected service.
Once synced into Apropos, integration data is processed as Customer Data. However, the connected third-party service may remain the source of truth. Deleting or changing information in Apropos may not delete or change the corresponding record in the third-party service. Customers may need to manage certain synced records directly in the third-party service.
If an integration is disconnected, we may stop future syncing, but previously synced data may remain in Apropos unless deleted according to the Service settings, our retention practices, or applicable law.
Customers may create records manually, sync records through integrations, and, where available, import data through files such as CSVs.
Imported data may include customer records, contact information, business data, service items, pricing, project details, templates, or other information included in the import file.
Customers are responsible for ensuring they have the rights, permissions, and lawful basis required to import data into Apropos.
We collect product usage, event, device, log, session, and diagnostic data related to how Customers, Authorized Users, and Clients access and use the Service.
This may include:
We currently use PostHog for product analytics. Product Usage Data may be associated with a specific account, user, Client, or session unless and until it has been aggregated, anonymized, or de-identified.
We may use session replay, screen interaction, click tracking, or similar diagnostic tools to understand how users interact with the Service, troubleshoot issues, improve onboarding, identify bugs, improve usability, and make product decisions.
Session replay and interaction data may include clicks, scrolling, navigation paths, field interactions, page structure, user interface behavior, errors, and similar usage information.
We may take steps to mask or exclude sensitive fields or content from session replay where appropriate, but Customers and Authorized Users should avoid entering sensitive information into fields not designed for that purpose.
If you visit our public website, submit a contact form, request a demo, join a waitlist, sign up for a newsletter, respond to a survey, download materials, or otherwise communicate with us, we may collect:
We may use Google products, Google Analytics, Google Tag Manager, Google Ads, Meta Pixel, or similar analytics and advertising tools on our public marketing website in the future. We do not currently use Google or Meta advertising trackers inside the logged-in application.
If you contact us for support, onboarding, sales, billing, privacy requests, demos, feedback, or other questions, we may collect:
We may use CRM, support, customer communication, onboarding, or help desk tools to manage these interactions.
The Service may send transactional, service-related, marketing, or customer-directed communications. We may collect and process:
We may use email service providers such as Resend, SendGrid, or similar providers. We may use SMS, messaging, or telecommunications providers if SMS features are enabled.
Emails may contain tracking pixels, tagged links, or similar technologies that help us understand whether emails were delivered, opened, clicked, or engaged with.
The Service is not designed to collect or store highly sensitive personal information unless we expressly provide a supported feature for that purpose.
You should not submit:
Customers are responsible for ensuring that they do not submit information they are not authorized to provide.
We use information to provide, secure, support, improve, and operate the Service.
We use information to:
We may use information to send:
You may unsubscribe from marketing emails. You may still receive transactional or service-related messages that are necessary for the Service, account administration, billing, security, legal compliance, or communications sent by a Customer through the Service.
We may use account information, product usage data, business configuration data, and related information to:
We may use Customer business configuration data and Product Usage Data for product segmentation, onboarding improvement, and feature recommendations. We do not use Client or End-Customer Data for Apropos marketing.
Apropos personnel or authorized service providers may access Customer Data when needed to:
We limit access to Customer Data to personnel and providers who need access for these purposes.
We may use email and messaging data to:
If SMS features are enabled, Customers are responsible for obtaining any legally required consent before sending SMS messages through the Service.
We do not share SMS opt-in consent or text messaging originator data with third parties or affiliates for their own marketing or promotional purposes.
We may use information to:
We may use information to comply with legal obligations, respond to lawful requests, enforce agreements, resolve disputes, maintain business records, and protect legal rights.
Customers control the Customer Data they submit to the Service, including Client and End-Customer Data.
If you are a Client or End Customer of an Apropos Customer and you want to access, correct, delete, or make a privacy request about your information, you should contact that Customer directly.
Apropos may assist the Customer in responding to such requests where appropriate. In some cases, we may direct the request back to the Customer because the Customer determines why and how the information is processed.
We use Client and End-Customer Data to provide, secure, support, and improve the Service on behalf of the Customer, and to comply with legal obligations. We do not use Client or End-Customer Data for Apropos marketing.
Customers retain ownership of their Customer Data, business data, templates, proposal content, contract content, service items, pricing, files, branding, logos, and other materials they submit to the Service.
Apropos does not claim ownership of Customer Data. We use Customer Data only as described in this Privacy Policy, the Terms and Conditions, and applicable agreements.
We may create aggregated, anonymized, or de-identified data from Customer Data, Product Usage Data, and other information.
We may use aggregated, anonymized, or de-identified data for analytics, reporting, benchmarking, research, product improvement, business insights, marketing analysis, and development of new features, provided that the data does not identify a Customer, Authorized User, Client, project, or individual record.
Product Usage Data may be identifiable before it is aggregated, anonymized, or de-identified.
We use cookies, pixels, local storage, software development kits, tags, and similar technologies to operate, secure, analyze, and improve the Service.
Essential cookies and similar technologies are used for:
Disabling essential cookies may prevent the Service from working properly.
Inside the logged-in app, we may use product analytics tools such as PostHog to understand how the Service is used, improve user experience, diagnose problems, and make product decisions.
On our public marketing website, we may use analytics and advertising tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Pixel, or similar tools.
These tools may help us understand website traffic, measure campaigns, improve marketing, personalize content, and advertise Apropos on other websites or platforms.
Where required, non-essential analytics or advertising cookies may be controlled through a cookie banner, consent tool, browser settings, or similar preference mechanism.
We may use advertising and retargeting technologies on our public marketing website. We do not use Google or Meta retargeting pixels inside the logged-in Apropos application.
Advertising and retargeting tools may collect information about your visits to our website, pages viewed, actions taken, device information, browser information, and similar data.
If required by applicable law, we will provide ways to manage these choices, such as a cookie banner or other opt-out mechanism.
We may share information as reasonably necessary to operate, secure, support, and improve the Service.
We may share information with service providers and subprocessors that help us provide the Service, including providers for:
We require service providers to process information only as needed to provide services to us and to use appropriate safeguards.
Information in a Customer’s account may be visible to the Customer’s administrators and Authorized Users according to the account’s roles, permissions, and settings.
Customers are responsible for managing user access and permissions.
If a Customer connects a third-party integration, we may share information with that third-party service as authorized by the Customer.
Third-party integrations are governed by their own terms and privacy policies. Apropos does not control how third-party integration providers use information after it is transmitted to them.
If a Client or End Customer interacts with a proposal, contract, signature request, approval link, project update, or other customer-directed workflow, we may share related information with the Customer that sent or controls that workflow.
We may share information with lawyers, accountants, auditors, insurers, consultants, and other professional advisors where reasonably necessary.
We may disclose information when we believe it is reasonably necessary to:
If Apropos is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, information may be transferred as part of that transaction, subject to appropriate safeguards.
We may share information when you consent, request, direct, or authorize us to do so.
Apropos does not sell personal information for money.
Some privacy laws define “sale” or “sharing” broadly, including certain advertising, analytics, or retargeting activities. If our marketing website uses tools that are considered a “sale” or “sharing” under applicable law, we will provide required notices and choices.
You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us.
Even if you opt out of marketing emails, you may still receive transactional or service-related messages, including account notices, security alerts, billing notices, support replies, proposal links, contract links, signature requests, project updates, legal notices, and other messages necessary to provide the Service.
If SMS features are enabled, SMS messages may be subject to separate consent, opt-out, carrier, registration, or compliance requirements. Customers are responsible for obtaining and maintaining any required consent before sending SMS messages through Apropos.
We may maintain suppression lists or opt-out records to make sure we honor unsubscribe, do-not-contact, and opt-out requests.
We retain information for as long as reasonably necessary to provide the Service, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, maintain security, prevent fraud, and support our operations.
We may retain account, subscription, billing, invoice, payment status, and business records for legal, tax, accounting, audit, and compliance purposes.
Customer Data may be retained while the Customer’s account is active and for a reasonable period after cancellation or termination.
After cancellation or termination, we generally provide a limited export period, typically up to 30 days, before access is disabled or Customer Data is deleted from active systems, unless retention is required or permitted by law, contract, security, backup, dispute, compliance, or legitimate business needs.
Signed proposals, signed contracts, audit logs, approval records, and related business records may be stored long-term as part of the Service unless deleted by the Customer, removed according to our retention practices, or otherwise required by law.
Customers are responsible for downloading, backing up, and retaining any records they are legally, contractually, or operationally required to keep.
When a Customer deletes a directly-created client/customer record inside the Service, Apropos removes it from active app views and ordinary product workflows.
Deleted information may remain for a limited time in backups, logs, audit records, security systems, integration records, or other systems where retention is required or reasonably necessary.
For data synced from third-party integrations, the connected service may be treated as the source of truth. Deleting data in Apropos may not delete the corresponding data in the third-party service. Customers may need to delete or update integration-synced data directly in the third-party service.
Customers may contact support to request permanent deletion of certain data where legally and technically feasible. We may decline or limit deletion where retention is required or permitted for legal, security, fraud prevention, backup, dispute, accounting, contract enforcement, or legitimate business reasons.
Backup copies, security logs, diagnostic logs, and system records may persist for a limited period before being overwritten or deleted according to our normal practices.
We may retain marketing contact information until you unsubscribe or ask us to delete it. We may retain limited information on suppression lists to honor unsubscribe and do-not-contact requests.
We may retain aggregated, anonymized, or de-identified data indefinitely.
We use reasonable administrative, technical, and organizational safeguards designed to protect information.
These safeguards may include access controls, encryption in transit, encryption at rest where supported by our providers, authentication controls, logging, monitoring, and vendor security measures.
No method of transmission, storage, or electronic processing is completely secure. We cannot guarantee absolute security.
You are responsible for maintaining the security of your own account, devices, passwords, user permissions, exported data, and internal access controls.
If you believe your account has been accessed without authorization, contact us immediately.
We will never ask you to provide your password or full payment card details by email.
If you receive a suspicious message claiming to be from Apropos, do not provide sensitive information, open unexpected attachments, or click suspicious links. Contact us before responding if you are unsure whether a message is legitimate.
Some business customers may need additional processor, service-provider, or data-processing terms under GDPR, UK GDPR, CCPA, or other privacy laws.
Apropos may make a Data Processing Addendum available upon request or as part of a customer agreement.
Apropos is based in the United States. We and our service providers may process information in the United States and other countries where we or our providers operate.
If you access or use the Service from outside the United States, your information may be transferred to, stored in, or processed in countries that may have data protection laws different from those in your location.
Where required by applicable law, we use appropriate safeguards for international transfers.
Where laws such as GDPR or UK GDPR apply, we rely on one or more legal bases depending on the context, including:
Our legitimate interests may include providing and improving the Service, securing the Service, preventing fraud, supporting Customers, understanding product usage, improving onboarding, and communicating with users about relevant services.
Customers are responsible for determining the appropriate legal basis for the Customer Data and Client Data they collect and process through the Service.
Depending on your location and relationship to Apropos, you may have rights to:
To submit a privacy request, contact us using the contact information below.
We may need to verify your identity before responding. We respond to privacy requests within the timeframe required by applicable law.
If we process your information on behalf of one of our Customers, we may direct your request to that Customer or assist the Customer in responding.
This section applies to California residents where California privacy law applies.
Apropos may collect the categories of personal information described in this Privacy Policy, including identifiers, commercial information, internet or network activity information, professional or employment-related information, geolocation inferred from IP address, and inferences drawn from usage or account activity.
We collect and use this information for the purposes described in this Privacy Policy, including providing the Service, supporting Customers, communicating with users, improving the Service, billing, security, fraud prevention, analytics, marketing, legal compliance, and business operations.
California residents may have the right to:
Apropos does not sell personal information for money.
If our marketing website uses advertising or retargeting tools that constitute “sharing” or “sale” under California law, we will provide required notices and opt-out controls.
To submit a California privacy request, contact us using the information below and include “California Privacy Request” in the subject line.
The Service is intended for business use and is not directed to children.
We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete the information where appropriate.
Customers may not use the Service to knowingly collect children’s personal information unless they have all required legal authority and consent to do so.
The Service may contain links to third-party websites, platforms, integrations, or services.
This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices, security practices, content, or policies of third parties.
You should review the privacy policies of any third-party services you use or connect to Apropos.
We may update this Privacy Policy from time to time.
If we make material changes, we may provide additional notice by email, in-app notice, website notice, or other reasonable method where required by law.
The “Last Updated” date at the top of this Privacy Policy shows when it was last revised.
For privacy questions or requests, contact us at:
For legal notices, contact: